American hip-hop star Kendrick Lamar is set to perform at halftime of the upcoming Super Bowl football game, organizers of the event that has attracted the highest number of viewers on American television screens announced yesterday. Sunday, September 8. This September.
The 37-year-old rapper from California commented on the task assigned to him with the phrase “They picked the right guy,” after causing a stir earlier this year by engaging in a musical “battle” with another star of the same musical genre, Canadian Drake.
The battle culminated in Kendrick Lamar’s song “Not Like Us,” which became one of the most-streamed songs on streaming platforms this year.
The Super Bowl game is scheduled to take place on February 9, 2025, at the Caesars Superdome in New Orleans, United States.
The Super Bowl is the final game of the American Football League and is considered one of the most important sporting events in the country, as it brings together the champions of the two major conferences to determine the championship winner.
Since 2019, the artistic performances presented during the game break have been produced by the entertainment group “Roc Nation”, owned by rap star Jay-Z, who became a wealthy businessman.
Jay-Z said in a statement: “Kendrick Lamar is a true artist and a distinguished singer. His work extends beyond music and his influence will remain significant for years to come.”
Kendrick Lamar, who grew up in the poor Los Angeles suburb of Compton, has won numerous awards, becoming the first hip-hop artist to win a Pulitzer Prize in 2018 for his song “DAMN,” and his latest album, “Mr. Moral and the Big Steppers,” released in 2022, won three Grammy Awards, including Best Rap Song for “The Heart Part 5.”
Kendrick Lamar previously performed at the 2022 Super Bowl halftime show, but he was part of a group of other hip-hop stars, including Snoop Dogg, Dr. Dre and Eminem.